A Campaign is a container for individual promotions that are grouped logically based on an event or marketing campaign. Promotion uses a rules engine that responds at scale to requests for offers stored in the engine. When conditions are sent via a request match, action-related information (i.e. item price offers, item summed up value, and display messages) is returned to cart or product pages.
To add a promotion offer , navigate to All Campaigns page > Campaign Information > Add Promotion.
Key points to note before creating a campaign or promotion:
|Status||The promotion engine checks only the active promotions under an active campaign.|
|Discount On||The added promotion for a campaign will include a discount on Product Price, BOGO, Cart Price, or Shipping Price.
To provide a discount based on quantity or total amount. Group discounts are applicable for the Product Price discount type. Apply the discount based on:
Buy One and Get One promotion. Apply discount based on:
Cart Price and Shipping Price:
To provide discount on cart and shipping price-based cart and shipping rules.
For Cart Price and Shipping Price, calculate VAT excluding price for the “New Price” discount types.
|Discount Type||The discount on product price, BOGO, Cart Price, and Shipping Fee can be based on anyone these discount types: new price, amount offer, or percentage offer.
|Start Date and End Date||The promotion created within the campaign is bound to be within the start and end dates of the Campaign.
|Priority||The priority number is selected between 1 and 25 where 25 is the highest and 1 is the lowest in the priority order. The promotion engine reads the active campaigns and active promotions in it as per the priority order.
As a good practice, it is expected that each campaign shall have a distinct priority, however, in case there happen to be more than one promotion for the same item with the same priority, then the promotions are processed in the following manner:
Note: Against the offer level, the sequence would be product price, BOGO, and Cart Price.
|Stop Further Processing||The following options to stop further processing of the succeeding similar type (item or cart level) of promotions within that campaign:
|Promocodes||Promotion codes are unique for a campaign. You can choose to add promo codes to your promotions in the Promocodes list. Adding promo codes to your promotions is optional. You can add, generate, or upload unique promo codes to a promotion.
The promo code which is associated with a promotion applies a discount when a set of conditions is met. The customer avails discounts by applying the code against their order on the shopping cart page of the e-commerce site. The codes will expire as per the dates selected in the promotion.
|Promocode Type||The following options are available for Promocode Types:
|MANAGE PROMOCODE MESSAGE|| The following message options are available:
|Add Rules||Rules are constructed using an Operand, Operator, and Value:
You can add conditions to a promotion based on the selected data. For example, you can add a condition for a specific brand name called PUMA.
|Element Selection||You can include additional conditions in the Elements Selection tab. Businesses can define rules that determine whether a promotion is eligible to apply as well as other layers of control over how the promotions execute.
In the Elements Selection tab, you can generate conditions in the Conditions section. For this, you can:
Rules are constructed using an Operand, Operator, and Value:
How can I?
- Add a Campaign
- View Campaign Information
- Add Promotion
- Include Discount on Promotion for a Discount Type
- Add Discounts
- Add Rules
- Add Filter Elements
Creating a Promotion
As an admin, you can create a campaign, and add a promotion under a campaign.
How can I?
|Previous Video: Add a Category||Next Video: Add Integrated Third-Party Apps|
- Introduction (0:00)
- Add a Campaign (0:16)
- Add a Promotion (0:44)
- Discount On and Discount Types (1:00)
- General Tab (2:01)
- Discounts Tab (3:48)
- Elements Selection Tab (4:22)
|Published Dt.||Document Changes||Drafted By||Peer-Reviewed By||Reviewed & Approved By|
|2022-07-08||Updated the video for Release 8.9 changes||HM||JP||MG|