Overview
This video shows how Amazon personalized recommendations suggest products based on user preferences and behavior, using advanced algorithms to make the shopping experience more relevant. It covers where the recommenders appear on the storefront: the homepage, the product details page and the cart page.
Storefront – Homepage
Amazon recommenders are shown prominently on the homepage as carousels, such as best sellers and trending items. After logging in, users also see a Recommended for You carousel, which is tailored to their interests and past purchases.
Storefront – Product Details Page
On the product details page, customers find a Customers Also Viewed section, which highlights items that other customers have shown interest in or purchased.
Storefront – Cart Page
On the cart page, customers see a Frequently Bought Together recommender, which suggests complementary items that are often purchased alongside their current selections.
Timeline
- 00:04 – Overview: Amazon personalized recommendations on the storefront
- 00:15 – Homepage carousels: best sellers and trending items
- 00:24 – After login: Recommended for You carousel based on interests and past purchases
- 00:34 – Product details page: Customers Also Viewed
- 00:43 – Cart page: Frequently Bought Together
