This page gives an overview of the Loyalty microservice, including core features, for the Infosys Equinox platform.

Overview

Infosys Equinox Commerce Loyalty enables businesses to serve their customers with rewards that help them out on increasing their customer retention and revenue. In the emerging marketing trends, there could be various loyalty programs set up by the business wherein the customers get rewards against them as an encouragement towards their frequent purchases. It gives you the capability to set up and schedule time-bounded loyalty programs such that the customers can use them to earn, track, and redeem rewards. It is a rule-engine based event driven service that pre-integrates with promotion and user management services to help rewards management from both end-user and admin perspective thereby enabling customization of loyalty options. See also Flyer – Loyalty.

Core Features

  • Pre-integrated with promotions and user management
  • Supports loyalty points accumulation
  • Create and redeem vouchers
  • Rich API aware loyalty system
  • Scalable Loyalty APIs
  • Admin and CSR functionality
  • Detailed product and user views
  • Points and rewards management
  • Forfeit points rules
  • Point display on the PDP
  • Effective dates for each loyalty program
  • Pre-integrated with the user module
  • CSR admin tool for managing Loyalty statuses
  • Set user tiers
  • End-to-end support for Loyalty Rewards Program
  • Opt-in to Loyalty Rewards Program
  • Opt-out from Loyalty Rewards Program
  • Configure the tier-based actions
  • Calculate loyalty points only for reward point eligible products
  • Export a report of the current balance of all the users
  • Manage the reward banks of the users
  • Automatic multi-locale loyalty message generation
  • Support for loyalty vouchers
  • Loyalty programs can be created as per business requirements by logical grouping of loyalties, configuring conditions & actions followed by events and rewards that are time-bound. (New!)
  • Configurable event-based reward system which supports multiple events thereby enabling an event-action-rewards model. (New!)
  • Supports rewards through store credits. (New!)
  • Supports reverse redeem in case of partial order returns / cancelled orders. (New!)
  • Ability to generate a dashboard with widgets for loyalty opt in trends, loyalty points earned/redeemed/expired, top performers and other key performance indicators. (New!)
  • Ability to set a cap for points. (New!)
  • Ability to customize loyalty duration, multiple rewards for multiple items, and import and export of rewards data. (New!)

Rule Engine

Infosys Equinox Commerce Loyalty provides a flexible rules-based approach to manage the loyalty workflow. Businesses can define rule patterns based on a range of expressions consisting of various logical operators and custom-defined fields (for example, user profile related information, order value information, etc.).

Earn & Redeem

The primary purpose of Loyalty is to retain the existing customers and attract new customers by allowing them to earn rewards (i.e., points, stars, miles, etc.) based on their activities and redeem those rewards using the customer’s bank of earned points. Typically, points are awarded for customer activity including, for example,
  • creating a login
  • signing up for promotional emails
  • updating their customer profile
  • referring a friend
  • liking the business on Facebook
Revision History 2024-11-15 | JP – Updated content for 8.18 release. 2023-11-02 | AN – Updated content for 8.15 release. 2023-01-12 | AN – Updated content for 8.13 release. 2022-11-01 | AN- Updated for 8.12 release. 2021-12-30 | SW – minor updates. 2020-09-28 | SW – Updated the Core Features. 2020-05-31 | JP – Content uploaded for June 2020 release. 2019-11-01 | JP – Page created and content uploaded.